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The Journal


From Concept to Installation: What Happens Before the Doors Open
The finished room can look effortless. A floral installation appears exactly where it should. Tables are dressed. Flowers are in place. Every detail feels intentional. Guests arrive and see only the final result. But before those doors open, there is an enormous amount of work happening behind the scenes. At Stellar Style Events, the transformation of a space begins long before the first guest arrives. It Starts With an Idea Every event begins with a vision. That vision may c
Jacqueline Elfe
Sep 33 min read
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What I Wish Couples Knew Before Choosing Their Wedding Florist
Choosing a wedding florist can feel deceptively simple. You look at photographs. You save the arrangements you love. You compare portfolios. You talk about flowers, colors and budgets. But choosing the right floral designer is ultimately about much more than whether you like someone's Instagram feed. Flowers are going to become part of the environment in which one of the most important days of your life takes place. The relationship with your florist matters. The creative pro
Jacqueline Elfe
Sep 34 min read
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What I Notice When I Walk Into a Venue for the First Time
Before choosing flowers, before discussing arrangements and before thinking about the final photograph, there is something I want to understand first: the space. Every venue has its own personality. Some spaces immediately announce themselves through architecture. Others reveal their character more slowly through light, proportion, texture or the way people naturally move through them. When I walk into a venue for the first time, I am not immediately asking myself where I can
Jacqueline Elfe
Sep 33 min read
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Why Movement Matters In Floral Design
A beautiful floral arrangement can be admired in a photograph. A truly successful floral design should be experienced in a room. For Jacqueline Elfe of Stellar Style Events, one of the most important differences between simply placing flowers in a space and creating an environment with flowers is movement. Flowers should never feel as though they have simply been set down in a series of decorative moments. They should guide the eye, create rhythm, respond to architecture and
Jacqueline Elfe
Sep 34 min read
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